The Role

The Vice President of Marketing Operations reports directly to the Senior Vice President of Corporate Strategy, Go-To-Market & Operations and is accountable for delivering highly effective & efficient operations for Lumen’s marketing function. The role is directly responsible for innovating & managing Lumen’s marketing technology stack, overseeing Lumen’s customer marketing data platform, leading marketing program management, improving all aspects of marketing operations and delivering analytics and executive insights that drive continuous improvement of marketing impact.

The ideal candidate will lead with Lumen’s cultural attributes top of mind, be highly collaborative, and have a deep understanding of marketing operations, related metrics, reporting, and the tools necessary to drive successful impact across all aspects of marketing while having in depth familiarity with the Adobe marketing and SFDC platforms as well as experience in applying artificial intelligence in the marketing execution process. 

The Main Responsibilities

• Oversee Lumen’s Customer Marketing Data Platform and Marketing Data, Analytics and Insights team to build a robust, metric-based marketing performance engine that delivers continuous improvement insights and drives increases in pipeline, customer penetration, sales & revenue impact. The candidate will lead the creation and maintenance of robust reporting frameworks that track key performance indicators (KPIs) and provide actionable insights to the marketing team and executive leadership.
• Supervise the Marketing Technology team, providing executive leadership and strategic direction to leverage investments and innovations in marketing & sales technology (Adobe, SDFC, etc.). 
• Partner closely with the SVP of Sales Enablement & Operations to ensure a One Lumen approach to all aspects of our commercial technology stack.
• Manage the Marketing Program Management function across all campaigns, programs and creative deliverables to provide highly connected, impactful and on-time projects that improve marketing and sales performance across the funnel.
• Collaborate with Lumen’s VP of Growth Marketing, VP of Corporate Communications, Vice President of Brand, Product and Solution Marketing and SVP of Sales Enablement & Operations to deliver highly effective marketing program management, analytics & insights, and marketing operations services.
• Head strategic planning for Marketing, inclusive of defining the organization’s marketing impact goals, ensuring alignment to overall Lumen business objectives, leverage customer segmentation insights to lead the alignment of marketing investment mix to areas of growth and opportunity. 
• Facilitate the adjustment and enhancement of Marketing KPIs as necessary to better assess performance and adjust ongoing marketing strategies & programs as needed.
• Lead, mentor, model, coach and develop a high-performing marketing operations team. Foster a culture of continuous improvement and data-driven decision-making and operational excellence.
   

What We Look For in a Candidate

• Bachelor’s degree in marketing, Business Administration, or related field; MBA preferred.
• 15+ years of experience in marketing operations, analytics, or a related field, with at least 5-7 years in a leadership role.
• Experience with Adobe Marketing Cloud solutions is a must
• Proven experience managing a comprehensive B2B enterprise marketing technology stack
• Strong, proven expertise in building and leading with data analytics, reporting, and performance metrics.
• Exceptional analytical skills with the ability to translate complex data into actionable insights.
• Experience testing and deploying AI to improving marketing productivity
• Excellent leadership and team management skills.
• Strong communication and collaboration abilities, with a focus on cross-functional partnerships.
• Experience in budget management and resource allocation.

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Compensation