Segment Marketing and Deposit Products

As our Senior Business Analyst, you will be an integral part of the Insights, Product, and Marketing organization, reporting directly to the Manager of Segment Marketing. In this critical role, you will be a key contributor to the Bank’s retail deposit and lending pricing process as well as our customer research program. You will interface with executives and senior leaders across the Bank, providing insights to help drive Bank strategy and foster a data-driven culture with a focus on profitability and performance. You will also have the opportunity to use customer insights to help hone marketing strategies and assess the effectiveness of campaigns.

In this position, you will:

Pricing

• Oversee the management of the retail deposit and lending pricing process from analysis to implementation. 
• Use competitive information and pricing models to identify trends, track progress to goals, evaluate the impact of rate changes on cost of funds, and recommend pricing strategies to the pricing committee.
• Interpret results of pricing models, apply learning in portfolio and acquisition analytics and analyze impacts to determine success of pricing strategy.
• Monitor and report on demand and performance trends for consistency with profitability and growth targets; monitor market share and competitive intelligence; correlate trends with pricing actions; prepare and present materials for pricing committee and other executive audiences.
• Take ownership and challenge process designs to effectively and efficiently deliver changes to the pricing process.
• Create and maintain dashboards for management reporting.
• Engage with external consultants and vendors; participate in vendor selection as required.
   

Insights

• Partner with the Insights Manager in designing, leading, and executing in-house market research projects, which may include brand, market, competitor, prospect, and customer research.
• Act as owner of specific research initiatives, from strategy to execution, in alignment with the Bank’s research agenda.
• Analyze qualitative and quantitative data to derive insights relevant to businesses; and present ideas and takeaways to senior leaders across the Bank, helping to increase their awareness of market and competitive trends, as well as insights about customer needs, wants, and preferences.
• Leverage business intelligence tools like Tableau or PowerBI to create reports and dashboards to surface additional insights for socialization with senior leaders across the Bank, with the goal of helping them understand customer sentiment and feedback.
• Engage in other reporting and analytics projects to support the needs of the IPM organization as needed
   

To be considered, you will need:

• BA / BS in computer science, statistics, business administration, finance, or mathematics, or the equivalent in work experience
• At least 7 years of relevant work experience as an analyst, data scientist, market researcher or similar role involving analyzing complex datasets and deriving actionable insights from them.
• Must be highly proficient in Microsoft Excel and Power Point, as well as at least one business intelligence tool (Power BI, Tableau preferred), including the ability to create insightful visualizations of complex information.
• Exceptional organizational skills and an ability to independently handle multiple tasks to meet extremely tight deadlines.
• Ability to connect the dots and make sense of information across multiple data points upstream/downstream that may not be readily noticeable.
• Excellent written and verbal communication skills with a high attention to detail
• A background in leveraging market intelligence with respect to the interest rate environment, competitive pricing and rate sensitivities in optimizing product and pricing management is a plus.
   

Salary Range Information

Our base salary for this position located in New York generally ranges between  $120,000.00 and $130,000.00  annually, depending on business need and on your qualifications and experience. Base salary does not include incentive compensation, commission, or any other type of remuneration or benefits.