INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.  

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

As Marketing Coordinator, you will be responsible for managing LINE account activities, assist the Marketing manager with media, sales promotion, VIP & Influencer marketing to reinforce our position and presence in the luxury brand market. This position will be the liaison between Headquarters, agencies, department stores, any other necessary vendors and the local team.

RESPONSIBILITIES

• Lead LINE account management; including but not limited to, develop and maintain the content calendar for LINE, align marketing strategies and promotional campaigns
• Assist the Marketing Manager with planning and executing advertising campaigns and events, by closely communicating with Headquarters and various vendors
• Support planning and executing VIP/ Influencers marketing by maintaining a contact database, coordinating with external partners, providing administrative support, and monitoring campaign/project effectiveness
• Liaise with various vendors, assist daily administrative tasks for the Marketing division

PERSONAL PROFILE

• Experience in marketing or a similar role in the luxury fashion industry
• Fluent in Japanese, business level or higher in English (reading, writing, speaking)
• Microsoft Office Suite
• Well-organized, proactive, flexible
• Excellent communication and collaboration skills
• Passionate about Burberry and the role

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: Japan || Not Applicable || Tokyo || MARKETING || JAPAN – GENERAL MARKETING || n/a ||