Senior Demand Gen Manager

Location: Ireland

Work Mode: Hybrid – Home based

Position Summary:

Bentley Systems, a global leader in infrastructure software, is seeking a Senior Demand Gen Manager to join our dynamic Demand Generation team. Reporting directly to the Director of Demand Generation, this role will drive strategic initiatives across North America, EMEA, and APAC.

As a key player within the Demand Gen function, you will be instrumental in shaping and executing campaigns that enhance our market presence and fuel growth in these critical regions. Your contributions will be vital to our mission of advancing infrastructure through innovative software solutions.

Your Day-to-Day:

• Responsible for go-to-market, lead generation, creating Marketing Pipeline
• Aligns with Sales, Field Marketing, and Product Marketing Managers.
• Manages lead flow, routing, conversions, and tracking.
• Provides best practices and strategy recommendations.

•  Manages demand generation budget and resources in-region.
• Develop comprehensive demand-generation strategies.

• Manages Marketing Programs and integrated marketing campaigns from start to finish.
• Identifies target audiences and creates targeted campaigns.
• Develop Go-to-Market programs to position Bentley eStore as a digital first-sale channel
• Own the marketing budget for Bentley eStore promotion
• Uses marketing automation platforms and CRM systems.
• Collaborates with cross-functional teams.
• Uses various marketing channels (email, social media, SEO, content syndication).
• Coordinates content marketing and global campaigns.
• Monitors and analyses campaign performance, Conducts A/B testing, and monitors analytics.
• Designs and implements lead nurturing campaigns 

Other Duties:

• Execute and manage campaign schedules.
• Provide campaign reporting and analytics.
• Collaborate with stakeholders to define KPIs.
• Improve campaign ROI performance.
• Provide input on search engine strategies.

What You Bring to The Team:

• 8+ years of B2B digital/inbound marketing experience.
• 6+ years of experience with marketing automation platforms.
• Proven record of supporting sales to meet pipeline targets.
• Experience with Marketing Automation tools like Salesforce, Marketo, and/or HubSpot.
• Strong communication and analytical skills.

• Experience making data-driven decisions to improve campaign performance.

• Ability to manage and optimize lead scoring, nurturing, and management processes.
• Excellent analytical, communication, and leadership skills.
• BA or BS degree in Marketing, Business, or Communications; or relevant experience.

What We Offer:

• A great Team and culture – please see our Recruitment Video.

• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.
• Competitive Salary and benefits.
• The opportunity to work within a global and diverse international team.
• A supportive and collaborative environment.
• Colleague Recognition Awards.

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About Bentley Systems:

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.

www.bentley.com

Equal Opportunity Employer:

Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.